{"id":319,"date":"2020-02-06T08:00:04","date_gmt":"2020-02-06T08:00:04","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=319"},"modified":"2023-12-08T15:34:18","modified_gmt":"2023-12-08T15:34:18","slug":"inmail-how-does-it-work","status":"publish","type":"post","link":"http:\/\/ecs.kplr.link\/blog\/inmail-how-does-it-work\/","title":{"rendered":"LinkedIn InMail: How Does it Work?"},"content":{"rendered":"\n<p>Are you getting everything you can out of LinkedIn?&nbsp;<br><\/p>\n\n\n\n<p>For some sales teams, the power of the platform lies in two supposedly magical words: LinkedIn InMail.&nbsp;<br><\/p>\n\n\n\n<p>InMail is often seen as one of the best ways to put LinkedIn to work on sales activities. You get to reach out to high profile leads directly, <a href=\"https:\/\/business.linkedin.com\/en-uk\/marketing-solutions\/blog\/posts\/content-marketing\/2017\/How-to-generate-a-95-open-rate-for-your-next-campaign\">often with high open rates<\/a> and CTR. But InMail isn\u2019t the real power of LinkedIn or Sales Navigator. In fact, when it comes to prospecting, InMail is incredibly limiting.&nbsp;<br><\/p>\n\n\n\n<p>The real power is in the millions of data points for your audience \u2014 and the ability to tap that data for better sales outreach activities.&nbsp;<\/p>\n\n\n\n<p>Yes, LinkedIn InMail can be a good tool for sales \u2014 but is it the most powerful option for sales outreach?&nbsp;<\/p>\n\n\n\n<p>It depends on what you\u2019re looking for.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/media.giphy.com\/media\/DUrdT2xEmJWbS\/source.gif\" alt=\"\" width=\"568\" height=\"418\"\/><\/figure>\n\n\n\n<p>To help you answer this overarching question for yourself, we dive into your most pressing, specific LinkedIn InMail questions:<br><\/p>\n\n\n\n<ul><li>What is InMail?<\/li><li>How does InMail work?&nbsp;<\/li><li>How Much Do InMail Credits Cost?<\/li><li>Is InMail Effective?<\/li><li>Is InMail Worth It?<\/li><li>How Can I Get the Most Out of LinkedIn &amp; InMail?&nbsp;<\/li><\/ul>\n\n\n\n<h2>First Up: How Does LinkedIn InMail Work?&nbsp;<\/h2>\n\n\n\n<p>InMail is a great first step when you need more out of LinkedIn for your sales activity.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p>Many sales people turn to Sales Navigator or Premium to start expanding their network and for cold outreach. And a core feature of these paid accounts is the ability to send InMail to those outside of your direct network.&nbsp;<\/p>\n\n\n\n<h3>What is InMail?&nbsp;<\/h3>\n\n\n\n<p>Let\u2019s get it <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/1584\/inmail-overview?lang=en\">straight from the horse\u2019s mouth<\/a>: InMail \u201callows you to directly message another LinkedIn member that you\u2019re not connected to.\u201d&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/wiza.co\/blog\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-04-at-10.51.57-AM.png\" alt=\"InMail credits account\" class=\"wp-image-327\" width=\"568\" height=\"467\" srcset=\"http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-04-at-10.51.57-AM.png 606w, http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-04-at-10.51.57-AM-300x247.png 300w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/figure>\n\n\n\n<p>InMail extends your ability to reach people you want to connect with, whether for a sales opportunity, an industry question or influencer outreach.&nbsp;<br><\/p>\n\n\n\n<p>InMail messages are <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/1584\/inmail-overview?lang=en\">limited to 200 characters<\/a> in the subject line (that\u2019s plenty, considering <a href=\"https:\/\/blog.marketo.com\/2018\/02\/email-subject-line-length-works-best.html\">Marketo recommends 7-word subject lines<\/a>). Messages themselves are limited to 1900 characters (roughly 350 words).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>How Many InMail Credits Do I Get?&nbsp;<\/h3>\n\n\n\n<p>The number of InMail credits you receive depends on your type of LinkedIn account.&nbsp;<br><\/p>\n\n\n\n<ul><li>A free LinkedIn account doesn\u2019t come with any InMail credits at all.&nbsp;<\/li><li>LinkedIn Premium gives you 5 InMails each month.<\/li><li>A LinkedIn Sales Navigator Professional account gives you 20 InMails per month (the Team version gives you 30).&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/wiza.co\/blog\/wp-content\/uploads\/2020\/02\/LinkedIncredits-1024x532.png\" alt=\"LinkedIn InMail credits\" class=\"wp-image-323\" width=\"569\" height=\"295\" srcset=\"http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/LinkedIncredits-1024x532.png 1024w, http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/LinkedIncredits-300x156.png 300w, http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/LinkedIncredits-768x399.png 768w, http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/LinkedIncredits.png 1475w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><figcaption><em>Source: <\/em><a href=\"https:\/\/linkedin.com\/\"><em>LinkedIn<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>These <strong>InMail credits roll over for up to three months<\/strong>. That means you can accrue up to 15 InMail credits for a Premium account and up to 60 InMail credits for a Sales Navigator account.<br><\/p>\n\n\n\n<p>LinkedIn users also <a href=\"https:\/\/www.linkedin.com\/help\/sales-navigator\/answer\/57013\/inmail-crediting-and-renewal-process-in-sales-navigator?lang=en\">receive an InMail credit<\/a> for any InMail message that receives a response within three months (or 90 days).&nbsp;<\/p>\n\n\n\n<h3>How Much Do InMail Credits Cost?<\/h3>\n\n\n\n<p>To get InMail credits you\u2019ll need a LinkedIn Premium account ($29.99\/month) or a Sales Navigator account ($79.99\/month or $779.88\/year). We recommend a <a href=\"https:\/\/wiza.co\/blog\/tips-and-tricks-for-advanced-search-on-linkedin-sales-navigator\/\">Sales Nav account to take advantage of the advanced search functions<\/a> (and additional InMail credits).&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/wiza.co\/blog\/wp-content\/uploads\/2020\/02\/sales-nav-plan.png\" alt=\"sales nav plan with inmail credits\" class=\"wp-image-324\" width=\"627\" height=\"380\" srcset=\"http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/sales-nav-plan.png 512w, http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/sales-nav-plan-300x182.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/figure>\n\n\n\n<p>Sales Navigator accounts receive 20 InMail credits. Even if you count <a href=\"https:\/\/www.egrabber.com\/blog\/b2b-lead-generation\/why-sales-navigator-over-premium-account\/\">half the value of Sales Nav<\/a> in the advanced search and saved leads, that\u2019s <strong>$2 for every initial InMail message<\/strong>.&nbsp;<br><\/p>\n\n\n\n<p>If you go over these monthly grants, be prepared to pay a premium: to keep the platform clear and response rates high, LinkedIn puts a high price on additional InMail credits.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/wiza.co\/blog\/wp-content\/uploads\/2020\/02\/inmail-credits.png\" alt=\"purchase more inmail credits\" class=\"wp-image-322\" width=\"629\" height=\"342\" srcset=\"http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/inmail-credits.png 512w, http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/inmail-credits-300x163.png 300w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/figure>\n\n\n\n<p>You <em>can<\/em> purchase more InMail credits if you hit your monthly limit, but they run <strong>$10 each.<\/strong>&nbsp;<br><\/p>\n\n\n\n<p>Say you want to reach 100 LinkedIn leads. Your best case scenario using InMail is to:<br><\/p>\n\n\n\n<ol><li>Accrue 60 InMail credits over the course of three months (paying for Sales Nav).&nbsp;<\/li><li>Pay $10 for every additional InMail credit you\u2019ll need.&nbsp;<\/li><\/ol>\n\n\n\n<p>That\u2019s at least <strong>$600 <\/strong>to reach just 100 leads.&nbsp;<\/p>\n\n\n\n<h3>Is InMail Effective?&nbsp;<\/h3>\n\n\n\n<p>The promise of InMail is that it is more effective than cold emails and cold calls. With a customized message to LinkedIn users with 2nd and 3rd degree connections, this is almost certainly true.&nbsp;<br><\/p>\n\n\n\n<p>Depending on the type of InMail and the purpose of the message, open rates and clicks can be high. Some people see an open rate above 85% and a CTR over 5%.&nbsp;<br><\/p>\n\n\n\n<p>Long story short: yes, it\u2019s effective for what it is. But that\u2019s not the point.&nbsp;<br><\/p>\n\n\n\n<p>LinkedIn InMail can be incredibly effective for reaching just a handful of high touch leads. But it quickly loses its sheen when you\u2019re trying to maximize your impact by reaching many leads at once.&nbsp;<br><\/p>\n\n\n\n<p><strong>So is InMail worth it?<\/strong><br><\/p>\n\n\n\n<p>It depends entirely on what you\u2019re looking for.&nbsp;<br><\/p>\n\n\n\n<p>Yes, taking advantage of the InMail credits you receive with a Sales Navigator account is definitely worth it. But if you\u2019re looking to reach dozens, hundreds or thousands of LinkedIn leads, InMail won\u2019t be enough.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is InMail on LinkedIn (and how to get inmail credits)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/K71UD8RWfYc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2>Focus on Email, Not InMail&nbsp;<\/h2>\n\n\n\n<p>You can use LinkedIn Sales Navigator to build promising lists of leads, limiting your use of InMail for more personal messages, high value prospects and actual work opportunities.&nbsp;<br><\/p>\n\n\n\n<p>By using LinkedIn Sales Navigator\u2019s saved leads and <a href=\"https:\/\/wiza.co\/blog\/tips-and-tricks-for-advanced-search-on-linkedin-sales-navigator\/\">advanced search features<\/a>, you build a strong foundation for a cold email campaign. From there, you can use direct email to reach your prospects by <a href=\"https:\/\/wiza.co\/blog\/how-to-export-saved-lead-lists\/\">exporting your searches and saved leads<\/a>.&nbsp;<br><\/p>\n\n\n\n<p>Nearly five years ago, Future of Work blogger Adrian Tan <a href=\"https:\/\/www.linkedin.com\/pulse\/inmail-dead-adrian-tan\/\">wrote that InMail is dead<\/a>. He recommended using email instead. \u201cLet\u2019s be honest here,\u201d he wrote. \u201cWhat do you check first thing when you wake up every morning?\u201d<br><\/p>\n\n\n\n<p>Now it\u2019s 2020, and this insight may be more relevant than ever.&nbsp;<br><\/p>\n\n\n\n<p>InMail isn\u2019t exactly dead, but it can stop your outreach cold in its tracks.&nbsp;<br><\/p>\n\n\n\n<p>Do you want to blend in with all the other InMail messages, or stand out with a winning cold email that your prospect sees first thing in the morning?<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can get great responses to InMail, but you&#8217;re limited to 20 InMail credits every month. Are you getting everything you can out of LinkedIn?<\/p>\n","protected":false},"author":3,"featured_media":330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn InMail: How Does it Work? - Wiza Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiza.co\/blog\/inmail-how-does-it-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn InMail: How Does it Work? - Wiza Blog\" \/>\n<meta property=\"og:description\" content=\"You can get great responses to InMail, but you&#039;re limited to 20 InMail credits every month. Are you getting everything you can out of LinkedIn?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wiza.co\/blog\/inmail-how-does-it-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Wiza Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Wizaco-611180042722693\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-06T08:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-08T15:34:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wiza.co\/blog\/wp-content\/uploads\/2020\/02\/inmail-money.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wiza_co\" \/>\n<meta name=\"twitter:site\" content=\"@wiza_co\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Hakami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wiza.co\/blog\/#website\",\"url\":\"https:\/\/wiza.co\/blog\/\",\"name\":\"Wiza Blog\",\"description\":\"Tips and ideas to help you drive more revenue.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wiza.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wiza.co\/blog\/inmail-how-does-it-work\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/inmail-money.jpeg\",\"contentUrl\":\"http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/inmail-money.jpeg\",\"width\":1350,\"height\":900,\"caption\":\"inmail credits money\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wiza.co\/blog\/inmail-how-does-it-work\/#webpage\",\"url\":\"https:\/\/wiza.co\/blog\/inmail-how-does-it-work\/\",\"name\":\"LinkedIn InMail: How Does it Work? - Wiza Blog\",\"isPartOf\":{\"@id\":\"https:\/\/wiza.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wiza.co\/blog\/inmail-how-does-it-work\/#primaryimage\"},\"datePublished\":\"2020-02-06T08:00:04+00:00\",\"dateModified\":\"2023-12-08T15:34:18+00:00\",\"author\":{\"@id\":\"https:\/\/wiza.co\/blog\/#\/schema\/person\/b8e9c98dbcaeb10870163a848392d80b\"},\"breadcrumb\":{\"@id\":\"https:\/\/wiza.co\/blog\/inmail-how-does-it-work\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wiza.co\/blog\/inmail-how-does-it-work\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wiza.co\/blog\/inmail-how-does-it-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wiza.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LinkedIn InMail: How Does it Work?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wiza.co\/blog\/#\/schema\/person\/b8e9c98dbcaeb10870163a848392d80b\",\"name\":\"Stephen Hakami\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wiza.co\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/bff5b57b832624db8897bed9b67e600e?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/bff5b57b832624db8897bed9b67e600e?s=96&d=mm&r=g\",\"caption\":\"Stephen Hakami\"},\"url\":\"http:\/\/ecs.kplr.link\/blog\/author\/stephen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LinkedIn InMail: How Does it Work? - Wiza Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wiza.co\/blog\/inmail-how-does-it-work\/","og_locale":"en_US","og_type":"article","og_title":"LinkedIn InMail: How Does it Work? - Wiza Blog","og_description":"You can get great responses to InMail, but you're limited to 20 InMail credits every month. 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